physical therapist exercising on a Thera-Band Physioball

Advantage Medical Company History
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Company History

Advantage Medical was established in 1994 to meet the growing needs of rehab professionals in a variety of medical disciplines. Creating this new company from a previously-owned business, founder Jeff Worrell committed to helping clients improve clinical outcomes and enhance their business growth and profitability. As a result, Advantage Medical has become a leading provider of expert advice as well as quality therapy equipment and supplies, offering innovative solutions to challenges faced by physical therapists, clinic directors, chiropractors, athlete trainers and other medical professionals.

Advantage Medical started business with a strong emphasis on customer convenience by establishing its own delivery service. This added feature quickly gained popularity and Advantage vans now provide free supplies delivery to clients in a three-state area on a rotating four-week schedule.

To ensure that Advantage Medical can offer the most competitive pricing on rehab supplies and equipment, Jeff formed a group buying cooperative in the early 1990s. Through the Motion1 co-op, Advantage Medical and independent member dealers now have the volume purchasing capacity of larger, big-box retailers and are able to pass those cost savings on to their customers.

Serving PT patients in its central Indiana retail store sparked the concept in 2002 of Help for Home, a therapy supply kiosk provided and stocked by Advantage Medical. Help for Home retail cabinets are located on site in PT clinics nationwide for convenient dispensing of home therapy supplies to patients—resulting in better patient outcomes and a better bottom line for clinics, who earn points for clinical supplies through sales.

Requests for help in expanding existing clinics or setting up new ones led Advantage Medical to establish its Rehab Ready program in 2005. Advantage Medical’s industry experience and comprehensive approach helps rehab professionals plan, organize, prepare, order, deliver, install, setup and train for everything from a completely new clinic to a single piece of equipment.

The Fixed Cost Advantage supply program is Advantage Medical’s newest concept for innovation and savings in therapy supplies, reducing clinical supply costs to a low, predictable cost per patient.

Recognized for its best practices, Advantage Medical has received numerous awards from manufacturers, customers and independent organizations. Recent awards include:



  • Friend of Physical Therapy Award, Indiana Chapter of the APTA
  • Blue Chip Enterprise Award, Mass Mutual Insurance Company
  • Vendor of the Year, St. Joseph Memorial Hospital
  • Independent Dealer of the Year, Iomed Corporation